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Coming May 15, 2012

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  • March 2011

         The average Las Vegas visitor is 49 years old, married and a college graduate with a household income above $40,000, according to the 2010 Visitor Profile Study.
         The study details trends, attitudes, behaviors and spending habits of those who visited Las Vegas last year.
         The study did find that international visitors made up 18 percent of the overall market which is up from 14 percent in 2009.
         Visitors spent an average of four-and-a-half days in Las Vegas and visited 6 casinos.
         Eighty percent reported they gambled and budgeted around $466 for gambling.
         The study also found the average per trip spending on food and drink increased from $250 to $257 and the amount spent on shopping increased from $103 to $120......

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    Las Vegas 2010
  • Population: 1.8 million
  • Annual Visitors:36.5 million
  • TV rank: Nations 48th largest TV market
    (651,110 TV households)
  • Local economy: $65 billion
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